SEPTEMBER 22nd – NASSAU, BAHAMAS – Last night, Heineken Bahamas launched its branch of theInternational 007 James Bond SKYFALL™ & Heineken Campaign.
In a night under the stars at the Lucianos of Chicago Restaurant, brand representatives unveiled the campaign details and the brand new Heineken commercial featuring Daniel Craig as James Bond.
The night can be described as historical, with plans for the campaign leading up to the 23rd edition of the Bond franchise being the first time lending Daniel Craig to the Heineken promotional efforts.
Fans of Heineken and the Bond series will have the opportunity to participate in a six (6) week “Heineken Treasure Hunt” in Nassau, Freeport & Abaco for the missing briefcase featured in the new Heineken TV advertisement, which was launched on Sept. 21st and is being featured on Cable Television, ZNS and in Cinema. Clues will be released via radio and tv ads on Oct. 15th for the public to use in their aide of locating the missing briefcase that will contain Heineken gifts and prizes.
An OMEGA brand watch will be included as one of the prizes; this is the official watch of James Bond and is valued at over $2000.00
Guests of the launch were treated to a night of music, food and of course, Heineken beer. The event was an awesome mix of Nassau’s Social Circles and Media. The climax of the event will be a grand premiere of the James Bond SKYFALL™ movie, which is scheduled for release in November 2012 (details to follow).
LEARN MORE @ www.heineken.com
SEE PHOTOS OF LAUNCH NIGHT
